This section illustrates just how extensive the application of promotional products is. Users are not just restricted to the business community, but touch upon all aspects of life.

Uses / Users	Business	Clubs	Charities	Events & Events Organisers	Local Government	Public Services	School Colleges Universities
Advertising
Awards / rewards
Brand Awareness
Cause Awareness
Club Identification
Conferences
Direct Mail
Events
Exhibitions / Shows
Fund Raising
H&S Schemes
Incentives
Product Launch / Roll Out
New Branch
New Brand / Re-Brand
Recycling Schemes
Retail
School Identification
Souvenirs
Workwear / Uniforms

Advertising & Marketing
Promotional products are extensively used to attract interest in new or existing goods and services. Examples range from the teddy bear given away with a magazine through to products given in exchange for tokens collected from food packets.

Awards & Rewards
From schools to businesses, promotional products are used extensively to mark special occasions, whether it is to recognise an achievement or an event, such as a graduation or a leaving party. Carefully used, they build loyalty and morale.

Brand Awareness & Re-branding
Closely related to advertising and marketing, the creation, maintenance or re-hash of a brand is a central feature in positioning a product or service in the market place and keeping it in people’s minds.

Cause Awareness
Many organisations spend a great deal of time trying to make people aware of issues before prompting them to do something about them. Uses range from charity work for homeless people to programmes seeking to improve the level of screening for various types of cancer.

Club & School Identification
Most clubs, schools and universities have some form of identification, whether badges, uniforms, ties, bags, souvenirs or other products bearing their logo.

Direct Mail
Most organisations are involved in some form of direct mailing campaign at some time or another and promotional products are a strong component in this process. Recipients of mail shots do not always have the time to read or take in the content of the literature, but a well-chosen promotional product is kept and used time and again.

Conferences, Exhibitions, Shows & Events
Promotional products are extensively used as communication tools in all these activities. From the giveaway that gets people going back to a stand for more, giving the sales team more chance to talk to the visitor, to the well chosen product that a hotel or conference centre provides their clients, creating a sense of quality that often attracts more clients.

Fund Raising
Fund raising is undertaken by many organisations. Products range from attractive giveaways that take a message about the event or the sponsor, through to awards and incentives that reflect the work of donors or workers.

Health & Safety and Recycling Schemes
All organisations are concerned with improving and maintaining their records on Health & Safety, waste recycling and many other important issues. Promotional products are extensively used in the process, particularly in the case of recycling schemes, where a range of items can be supplied made of recycled materials.

Incentives
Incentive schemes are not only used to motivate centre staff, sales teams and other key staff, but also to encourage people to introduce new members to places like sports centres.

Product Launches & Roll Outs
Promotional products are an essential element in the build up to product launches, the launch event itself and the subsequent roll out. Keeping the focus of the target audience and the media on what is happening for as long as possible.

New Branches & Relocations
Raising the awareness of people to the opening of a new branch is a key element to its success. Similarly, there is often a special message that requires communication when relocating. The message may not just be a change of premises, but an improved service from a new state-of-the-art distribution centre. Promotional products can play a key roll in communicating these messages.

Retail & Souvenirs
Wherever there is a branding issue in a product, there is a potential promotional product use. For example, the rugby club selling tankards engraved with the club name or laser engraved crystal products showing the team picture.

Work Wear & Uniforms
Some form of branded clothing is used by most organisations. Casual wear is used from exhibitions, shows, events, fund raising through to golf days and the ubiquitous polo shirts regularly used by businesses and restaurants for their staff. More robust outdoor / protective gear is used by lorry drivers, removal companies through to telecom engineers, maintenance and ground staff. Uniforms are commonly used, from schools to hotel receptions.