
This section illustrates just how extensive the
application of promotional products is. Users are not just restricted
to the business community, but touch upon all aspects of life.
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Uses
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Business
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Clubs
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Charities
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Events & Events Organisers
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Local Government
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Public Services
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School Colleges Universities
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Advertising
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Awards / rewards
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Brand Awareness
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Cause Awareness
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Club Identification
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Conferences
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Direct Mail
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Events
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Exhibitions / Shows
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Fund Raising
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H&S Schemes
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Incentives
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Product Launch / Roll Out
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New Branch
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New Brand / Re-Brand
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Recycling Schemes
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Retail
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School Identification
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Souvenirs
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Workwear / Uniforms
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Advertising & Marketing
Promotional products are extensively used to attract interest
in new or existing goods and services. Examples range from the teddy
bear given away with a magazine through to products given in exchange
for tokens collected from food packets.
Awards & Rewards
From schools to businesses, promotional products are used extensively
to mark special occasions, whether it is to recognise an achievement
or an event, such as a graduation or a leaving party. Carefully used,
they build loyalty and morale.
Brand Awareness & Re-branding
Closely related to advertising and marketing, the creation, maintenance
or re-hash of a brand is a central feature in positioning a product
or service in the market place and keeping it in peoples minds.
Cause Awareness
Many organisations spend a great deal of time trying to make people
aware of issues before prompting them to do something about them. Uses
range from charity work for homeless people to programmes seeking to
improve the level of screening for various types of cancer.
Club & School Identification
Most clubs, schools and universities have some form of identification,
whether badges, uniforms, ties, bags, souvenirs or other products bearing
their logo.
Direct Mail
Most organisations are involved in some form of direct mailing campaign
at some time or another and promotional products are a strong component
in this process. Recipients of mail shots do not always have the time
to read or take in the content of the literature, but a well-chosen
promotional product is kept and used time and again.
Conferences, Exhibitions, Shows &
Events
Promotional products are extensively used as communication tools in
all these activities. From the giveaway that gets people going back
to a stand for more, giving the sales team more chance to talk to the
visitor, to the well chosen product that a hotel or conference centre
provides their clients, creating a sense of quality that often attracts
more clients.
Fund Raising
Fund raising is undertaken by many organisations. Products range from
attractive giveaways that take a message about the event or the sponsor,
through to awards and incentives that reflect the work of donors or
workers.
Health & Safety and Recycling Schemes
All organisations are concerned with improving and maintaining their
records on Health & Safety, waste recycling and many other important
issues. Promotional products are extensively used in the process, particularly
in the case of recycling schemes, where a range of items can be supplied
made of recycled materials.
Incentives
Incentive schemes are not only used to motivate centre staff, sales
teams and other key staff, but also to encourage people to introduce
new members to places like sports centres.
Product Launches & Roll Outs
Promotional products are an essential element in the build up to product
launches, the launch event itself and the subsequent roll out. Keeping
the focus of the target audience and the media on what is happening
for as long as possible.
New Branches & Relocations
Raising the awareness of people to the opening of a new branch is a
key element to its success. Similarly, there is often a special message
that requires communication when relocating. The message may not just
be a change of premises, but an improved service from a new state-of-the-art
distribution centre. Promotional products can play a key roll in communicating
these messages.
Retail & Souvenirs
Wherever there is a branding issue in a product, there is a potential
promotional product use. For example, the rugby club selling tankards
engraved with the club name or laser engraved crystal products showing
the team picture.
Work Wear & Uniforms
Some form of branded clothing is used by most organisations. Casual
wear is used from exhibitions, shows, events, fund raising through to
golf days and the ubiquitous polo shirts regularly used by businesses
and restaurants for their staff. More robust outdoor / protective gear
is used by lorry drivers, removal companies through to telecom engineers,
maintenance and ground staff. Uniforms are commonly used, from schools
to hotel receptions.
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