|
Almost anything can be used as a promotional product. Look around a
home, an office, in your car, and you will see such products in action.
It may be the diary your bank gave you at Christmas; the magic ink mug
you got from your printers, or the coaster you use with your insurance
broker’s telephone number. The list is almost endless.
Our product range is extensive and we are equally happy to source a
specific product or provide relevant suggestions for your consideration.
We’re happy to meet with you to discuss your requirements, or you
may choose to fax, email or telephone us. Although this is very much
a consultancy service, our time spent meeting with you is free. Try
to have as clear an idea of what you are trying to achieve and why.
These factors all influence the choice of product for a given budget:
For example, a new product launch, a new website, the re-launch of
something, a corporate event, an exhibition, fund raising event etc…
Understanding the target audience and what will appeal is very important.
An important element of the equation is how the item is to be distributed
as this impacts factors such as shape, size, weight and attendant
costs, especially with mail shots.
There are three related matters to consider.
Depending upon the amount of information to be conveyed some products
will have too small a print area.
Many products carry a very high perceived value relative to actual
cost and a very important when showing any form of recognition, ‘thank
you’ or in any situation where perceptions of value are key.
The way an object is packaged / presented is also part of conveying
the right message.
That’s a very difficult question to answer! As there is no definitive
product, there is no definitive amount that should be spent to ensure
impact or success. Instead, you should identify the number of people
you would like to target and establish either a total price or unit
price that you will feel comfortable spending. We can then make various
suggestions within your budget.
There will often be a minimum order size, but this can vary quite a
bit. Many products and some processes restrict the minimum order. We
are able to source many order sizes below standard market minimums,
but there may be a trade-off in terms of price.
Modern graphic designs and printing, especially litho printing, have
allowed businesses to use some truly stunning artwork. However, when
it comes to a lot of promotional products there are some serious issues
that need to be borne in mind:
Some processes used to print on certain products cannot reflect the
range of colours, shading and designs available in standard printing.
As such, compromises may have to be made. Just give us a sample of
your artwork and we’ll advise you on the best way forward.
The limitations of some printing processes, combines with the shape
or nature of the material of certain products can limit the type of
print or range of suitable products. Again, we can help and advise
you once we know what you want to achieve.
These are dictated by, amongst other things, the techniques and range
of colours to be employed. For example, a one colour print will be
less expensive than a three colour print and so on...
Yes. However, it is usually best that we work with them in order to
save you costs and time. Should you not have a current supplier, we
can provide this service for you.
This can vary, depending on the product and printing process to be used.
We will advise you once we have identified the right product and printing
method for your business.
We are often asked to comment on how cost effective promotional products
are. Clearly, much depends on finding the right product for your business
– and one best suited to the area in which you do business. However,
consider an advert in a trade magazine or directory that can cost hundreds
or even thousands of pounds, yet potentially only be seen by very few
of your target audience. If they do not use the directory to look for
your service, they will never see your message, whereas a well chosen
promotional product can reach most of your target audience – and
on a regular basis!
As with most things in life, planning in plenty of time helps. There
are many short turn-around products, but they may not be the ones you
want.
Samples can be obtained of all our products. However, these may be charged
for - please call for further information.
Yes - and no! The range of products available to us is so extensive
that it would be impossible to produce a definitive brochure. Most standard
promotional catalogues devote a few pages to pens, for example. If we
put our range into one single brochure, it would easily exceed four
inches in thickness! However, we do recognise that many people just
need ideas, so we have a three-pronged approach:
if for example, you require ideas on outdoor work wear, we can send
relevant material.
if you want to talk through ideas, we are very happy to meet with
you and show you samples, brochures and other materials.
we have several broad based brochures which are Focused against different
budgets / needs.
|
